---
title: "Univ.-Prof. Dr. Michael Steiner — Marketing Professor, Witten/Herdecke University"
canonical: https://wiwi.info/en/
language: en
last_updated: 2026-06-11
---

# Univ.-Prof. Dr. Michael Steiner

**Chair of Marketing · Programme Coordinator B.Sc. Management · Faculty Council member · Witten/Herdecke University**

Research and teaching at the intersection of brand management, consumer behaviour, retail, and digitalisation. 44 scientific publications, 7 in VHB-A outlets.

## At a glance

- **Position:** Chair of Marketing (since 2015) · Programme Coordinator B.Sc. Management (together with Univ.-Prof. Dr. Hendrik Wilhelm) · Faculty Council member (Faculty of Management, Economics and Society)
- **Institution:** Witten/Herdecke University (Witten/Herdecke University, Germany's first private university, founded 1982)
- **Research focus:** Brand management · Limited editions & scarcity · Luxury goods marketing · B2B sales · Platform business models · Preference measurement · Consumer behaviour
- **Publications:** 44 publications — 7 VHB-A, 5 VHB-B, 5 VHB-C, 14 peer-reviewed, 5 books, 4 book chapters, 4 working papers
- **Contact:** Room C-1.157 · +49 2302 926-571 · Alfred-Herrhausen-Strasse 50, 58455 Witten, Germany

## Four sections

This site brings together four perspectives on my work. Each section also links back to the official Witten/Herdecke University pages.

### 01 · About me — [Personal profile](about.html)
CV, academic career, research focus, teaching at Witten/Herdecke University, press expertise, and memberships. Doctorate 2007 (summa cum laude) · Fellow for Innovative Teaching of the Stifterverband 2011.

### 02 · Research — [Publications](publications-en.html)
Full list of 44 scientific publications, organised by VHB rating. With deep-link anchor per publication. Journal of Retailing (2025) · IJRM (2024, 2016) · JAMS (2016) · EJOR (2005).

### 03 · Chair — [Chair of Marketing](chair.html)
Department of Management and Entrepreneurship (MUT) at the Faculty of Management, Economics and Society. Focus: digitalisation in marketing. Team: Michael Steiner, Dr. Lisa Mottl, Tina Göge.

### 04 · Programme — [B.Sc. Management](programme.html)
Bachelor of Science Management at Witten/Herdecke University — coordinated together with Univ.-Prof. Dr. Hendrik Wilhelm. Top-group ratings at CHE and Studycheck. 6 semesters · 180 ECTS · Reverse Generational Contract.

## Frequently asked questions

**What will I find on wiwi.info?**
Four sections: the personal profile, the full publication list with 44 scientific publications, an overview of the Chair of Marketing at Witten/Herdecke University, and an overview of the Bachelor of Science Management (programme coordination together with Univ.-Prof. Dr. Hendrik Wilhelm).

**Who is Univ.-Prof. Dr. Michael Steiner?**
Univ.-Prof. Dr. Michael Steiner has held the Chair of Marketing at Witten/Herdecke University since 2015, is Programme Coordinator for the Bachelor of Science Management together with Univ.-Prof. Dr. Hendrik Wilhelm, and serves on the Faculty Council of the Faculty of Management, Economics and Society. Doctorate completed in 2007 with summa cum laude in Jena. 44 scientific publications, 7 of them in VHB-A outlets.

**How can I contact Michael Steiner?**
Phone: +49 2302 926-571. Address: Witten/Herdecke University, Alfred-Herrhausen-Strasse 50, 58455 Witten, Germany, Room C-1.157. Profiles: uni-wh.de/en/contact-person/michael-steiner, LinkedIn, Google Scholar.

**Who is the marketing professor at Witten/Herdecke University?**
Univ.-Prof. Dr. Michael Steiner has held the Chair of Marketing at Witten/Herdecke University since 2015 and co-directs the Bachelor of Science Management programme together with Univ.-Prof. Dr. Hendrik Wilhelm.

**What is Michael Steiner an expert in?**
Brand management, limited editions and scarcity marketing, luxury goods marketing, retail and online retail, digitalisation in B2B sales, platform business models, preference measurement, and consumer behaviour. He is also available as a press expert on these topics.

## Contact

- **Address:** Witten/Herdecke University, Alfred-Herrhausen-Strasse 50, 58455 Witten, Germany
- **Room:** C-1.157
- **Phone:** +49 2302 926-571
- **Witten/Herdecke University profile:** [uni-wh.de/en/contact-person/michael-steiner](https://www.uni-wh.de/en/contact-person/michael-steiner)
- **LinkedIn:** [linkedin.com/in/michael-steiner-6b389611](https://www.linkedin.com/in/michael-steiner-6b389611/)
- **ResearchGate:** [researchgate.net/profile/Michael-Steiner-14](https://www.researchgate.net/profile/Michael-Steiner-14)
- **Google Scholar:** [scholar.google.com/citations?user=3UkQeS0AAAAJ](https://scholar.google.com/citations?user=3UkQeS0AAAAJ&hl=en)

---

**Deutsche Fassung:** [wiwi.info/](https://wiwi.info/)