---
title: "Univ.-Prof. Dr. Michael Steiner — Marketing Professor, Witten/Herdecke University"
canonical: https://wiwi.info/en/
language: en
last_updated: 2026-05-25
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# Univ.-Prof. Dr. Michael Steiner

**Chair of Marketing · Programme Coordinator B.Sc. Management · Faculty Council member · Witten/Herdecke University**

Research and teaching at the intersection of brand management, consumer behaviour, retail, and digitalisation. 43 scientific publications, 7 in VHB-A outlets.

## At a glance

- **Position:** Chair of Marketing (since 2015) · Programme Coordinator B.Sc. Management (together with Univ.-Prof. Dr. Hendrik Wilhelm) · Faculty Council member (Faculty of Management, Economics and Society)
- **Institution:** Witten/Herdecke University (Witten/Herdecke University, Germany's first private university, founded 1982)
- **Research focus:** Brand management · Limited editions & scarcity · Luxury goods marketing · B2B sales · Platform business models · Preference measurement · Consumer behaviour
- **Publications:** 43 publications — 7 VHB-A, 5 VHB-B, 5 VHB-C, 14 peer-reviewed, 5 books, 3 book chapters, 4 working papers
- **Contact:** Room C-1.157 · +49 2302 926-571 · Alfred-Herrhausen-Strasse 50, 58455 Witten, Germany

## Four sections

This site brings together four perspectives on my work. Each section also links back to the official Witten/Herdecke University pages.

### 01 · About me — [Personal profile](about.html)
CV, academic career, research focus, teaching at Witten/Herdecke University, press expertise, and memberships. Doctorate 2007 (summa cum laude) · Fellow for Innovative Teaching of the Stifterverband 2011.

### 02 · Research — [Publications](publications-en.html)
Full list of 43 scientific publications, organised by VHB rating. With deep-link anchor per publication. Journal of Retailing (2025) · IJRM (2024, 2016) · JAMS (2016) · EJOR (2005).

### 03 · Chair — [Chair of Marketing](chair.html)
Department of Management and Entrepreneurship (MUT) at the Faculty of Management, Economics and Society. Focus: digitalisation in marketing. Team: Michael Steiner, Dr. Lisa Mottl, Tina Göge.

### 04 · Programme — [B.Sc. Management](programme.html)
Bachelor of Science Management at Witten/Herdecke University — coordinated together with Univ.-Prof. Dr. Hendrik Wilhelm. Top-group ratings at CHE and Studycheck. 6 semesters · 180 ECTS · Reverse Generational Contract.

## Frequently asked questions

**What will I find on wiwi.info?**
Four sections: the personal profile, the full publication list with 43 scientific publications, an overview of the Chair of Marketing at Witten/Herdecke University, and an overview of the Bachelor of Science Management (programme coordination together with Univ.-Prof. Dr. Hendrik Wilhelm).

**Who is Univ.-Prof. Dr. Michael Steiner?**
Univ.-Prof. Dr. Michael Steiner has held the Chair of Marketing at Witten/Herdecke University since 2015, is Programme Coordinator for the Bachelor of Science Management together with Univ.-Prof. Dr. Hendrik Wilhelm, and serves on the Faculty Council of the Faculty of Management, Economics and Society. Doctorate completed in 2007 with summa cum laude in Jena. 43 scientific publications, 7 of them in VHB-A outlets.

**How can I contact Michael Steiner?**
Phone: +49 2302 926-571. Address: Witten/Herdecke University, Alfred-Herrhausen-Strasse 50, 58455 Witten, Germany, Room C-1.157. Profiles: uni-wh.de/en/contact-person/michael-steiner, LinkedIn, Google Scholar.

## Contact

- **Address:** Witten/Herdecke University, Alfred-Herrhausen-Strasse 50, 58455 Witten, Germany
- **Room:** C-1.157
- **Phone:** +49 2302 926-571
- **Witten/Herdecke University profile:** [uni-wh.de/en/contact-person/michael-steiner](https://www.uni-wh.de/en/contact-person/michael-steiner)
- **LinkedIn:** [linkedin.com/in/michael-steiner-6b389611](https://www.linkedin.com/in/michael-steiner-6b389611/)
- **Google Scholar:** [scholar.google.com/citations?user=3UkQeS0AAAAJ](https://scholar.google.com/citations?user=3UkQeS0AAAAJ&hl=en)

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